YouTube announced on Monday that new creators will have to meet higher thresholds to begin earning money from ads and subscriptions.
Creators who want to start earning on the platform will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days. Currently, creators need 1,000 subscribers and 4,000 watch hours over the past year or 1,000 subscribers and 10 million Shorts views over the past 90 days.
The change is going into effect starting February 1. The Google-owned company says the update won’t impact creators already in the YouTube Partner Program.
Additionally, YouTube announced that creators will need to maintain 10 million Shorts views over a 90-day period to earn money through the Shorts Creators Pool. Channels below this threshold will remain in the partner program and continue earning on long-form content, with Shorts revenue resuming once they cross 10 million views again.
YouTube says the changes are being introduced to “keep pace with the growth of YouTube, which now sees over 200 billion daily Shorts views and over a billion hours of watch time on TV” every day.
The changes make it harder for creators to enter and remain in YouTube’s monetization program, especially for Shorts creators. By increasing thresholds, YouTube is putting more pressure on creators’ ability to consistently bring in large audiences before being able to earn money on the platform, which could in turn lead to fewer new entrants being able to monetize their content.
As part of Monday’s announcement, YouTube announced that it’s expanding its more affordable Premium Lite subscription to all countries where YouTube Premium is available. Creators receive a share of subscription revenue based on member watch time and views, with 55% going to long-form video creators and 45% to Shorts creators.
“With these additional subscribers, creators can expect higher earnings: when a user signs up for Premium, partners, on average, earn more than when the user was watching ads,” the company wrote in the blog post.
Premium Lite offers an ad-free experience on most videos, along with the ability to download videos for offline viewing and play videos in the background.
YouTube isn’t the only social media company revising its creator rewards programs. Over the weekend, Elon Musk’s X also revamped creator payouts by changing its guidelines to only reward original content. Earlier this spring, Facebook also launched a new monetization program to attract creators from TikTok and YouTube.
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