Juiced Bikes is officially back – and now it’s bringing its aggressive value pricing strategy to the electric dirt bike market.
The newly revived company, now backed by the same leadership team behind Lectric eBikes, has just launched Juiced Powersports, a new expansion focused on high-performance electric off-road motorcycles. And its first model, the Juiced Nomadix, looks like it’s a shot across the bow of the Sur Ron-style market with pricing that could seriously shake things up.
Or perhaps more accurately, with these specs and pricing, it’s a shot right through the bow and out the other side.
The Nomadix starts at just $2,499, yet the specs read more like a bike several thousand dollars more expensive.
The new electric dirt bike will come in two versions: an 8 kW model and a more powerful 15 kW variant. Even the lower-end model claims a 60 mph (96 km/h) top speed, while the 15 kW Nomadix R stretches that to 70 mph (113 km/h).
That’s serious performance for a machine at this price point.
Torque is rated at 380 Nm, and the bikes use either a 72V 35Ah LG battery pack or a larger 72V 40Ah Samsung battery depending on trim level. Battery capacity ranges from 2.5 kWh to 2.88 kWh, with Juiced claiming up to 50 miles (80 km) of range.
The suspension setup is where things get especially interesting. Unlike many budget-oriented e-motos that use bicycle-style suspension components pushed beyond their comfort zone, the Nomadix features proper motorcycle-grade hardware. Juiced says the bike uses custom KKE suspension with 220 mm of travel and a 37 mm fork – much more in line with what riders would expect from a true dirt bike.
Braking also appears significantly more robust than many lightweight e-motos currently flooding the market. The Nomadix uses DOT hydraulic brakes with six-piston calipers and large 220 mm rotors. Again, that’s almost overkill on a bike of this size and nearly unheard of in the e-moto market, especially at this price point.
Wheel sizing follows the common lightweight dirt bike formula with a 19-inch front wheel and 16-inch rear wheel wrapped in off-road tires.
The bike weighs in at 160 lb (72.5 kg), putting it in the same lightweight category that has made bikes like the Sur Ron Light Bee so popular for trail riding and urban hooliganism alike (though we should point out again that this is an off-road only e-moto and not homologated for on-street riding).
And yes, there’s also a speed lock feature that allows owners to PIN-lock the bike’s top speed, which could become a popular feature for parents or newer riders.
Perhaps the most interesting part of the launch isn’t even the bike itself – it’s who is behind it.
Juiced Bikes was revived earlier this year by leadership tied to Lectric eBikes, now the largest and most successful e-bike company in the US. Lectric built its reputation by offering surprisingly capable electric bikes at prices that often undercut competitors by hundreds or even thousands of dollars.
Now it appears that same playbook is coming to the electric powersports market.
The lightweight electric dirt bike market in the US has exploded over the last several years, but pricing has remained stubbornly high. Many popular Sur Ron-style models now regularly push well past $4,000-$5,000 once upgraded batteries, suspension, or larger motors enter the picture.
Juiced seems to be betting that there’s room for a company willing to aggressively drive prices downward while still offering legitimate performance hardware.
That could make the Nomadix one of the more disruptive launches we’ve seen in the e-moto space in a while.
Juiced Powersports is currently taking $50 refundable deposits ahead of expected deliveries beginning in August 2026.
And importantly, while the pre-order system may sound uncomfortably familiar to anyone burned by sketchy vaporware-style preorders in the past, this is likely quite different. With the Lectric-backed team now behind Juiced, customers will likely have far more confidence that these bikes are actually headed toward real production and delivery – not another SONDORS Metacycle-style saga.
If Juiced can actually deliver on these specs and pricing, the rest of the lightweight electric dirt bike industry may suddenly have a serious problem on its hands.
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