GMC is marking 25 years of the Hummer nameplate with the Hummer EV ICON | 25, a limited-run edition of its all-electric supertruck that revives the yellow paint of the original H2.
The tribute arrives at an awkward moment: Hummer EV sales fell nearly 55% in the first half of 2026 as demand for pricey electric trucks cooled.
A yellow throwback wrapped in a limited edition
The 2027 Hummer EV ICON | 25’s signature exterior color, called “ICON,” is drawn from the Hummer H2’s recognizable yellow, “reinterpreted in a modern expression for today,” according to GMC. It pairs with a new Jet Black interior and a black front approach shield.
Each truck gets serialized badging on the instrument panel to mark it as one of a limited run, plus unique infotainment graphics that nod to past Hummer models and an “exclusive keepsake” celebrating the anniversary. The ICON | 25 package will be offered on the 2X and 3X trims of both the Hummer EV pickup and SUV.
GMC is giving the edition a celebrity debut at the 2026 ESPYS in New York City on July 15, tied to its return as the awards show’s official vehicle sponsor.
“Twenty-five years ago, HUMMER first captured attention and established itself as an immediate icon,” said Michael MacPhee, Global Vice President of Buick and GMC. “Today, HUMMER remains instantly recognizable as an all-electric supertruck that continues to turn heads.”
What’s new for the 2027 Hummer EV
The special edition rides on a broader set of updates for the 2027 model year that apply across the Hummer EV lineup.
Every 2027 Hummer EV — pickup and SUV — now ships with a native North American Charging Standard (NACS) inlet, giving it direct access to Tesla’s Supercharger network without an adapter. The trucks continue to offer vehicle-to-home bidirectional charging, which can power a properly equipped home during an outage when paired with GM Energy’s PowerShift Charger and V2H Enablement Kit.
GMC is also adding five new exterior colors — ICON, Dark Ridge, Azurite Blue, Dark Ember, and Deep Void Matte — along with two new 22-inch wheel options.
The capability hardware carries over: available drive modes, 4-Wheel Steer with CrabWalk and King Crab, Air Ride Adaptive suspension, and Extract Mode, which can raise the vehicle roughly 6 inches to clear obstacles. Super Cruise hands-free driving, the removable-panel Infinity Roof, and up to 18 camera views on the pickup remain on the options list.
At the top of the range, the Hummer EV 3X pickup still claims up to 1,160 horsepower, 13,000 lb-ft of torque, and 0-60 mph in as little as 2.8 seconds with the optional 24-module battery pack.
Production of the 2027 Hummer EV and the ICON | 25 begins later this year at GM’s Factory ZERO in Detroit and Hamtramck, Michigan, for sale in the US and Canada. GMC says pricing will be announced closer to production. For reference, the 2026 Hummer EV starts around $99,000 and climbs past $107,000 for the 3X.
The sales picture behind the celebration
The anniversary edition lands as demand for the Hummer EV is sliding hard. GMC sold 3,601 Hummer EVs in the first half of 2026, down 54.9% from 7,987 a year earlier, and Q2 2026 sales fell 56.8% to 1,948 units.
The drop mirrors a broader EV pullback after the federal government let the $7,500 tax credit expire in late 2025. The Hummer EV was always too expensive to qualify for that credit on purchase — its roughly $99,000-plus price sits well above the $80,000 cap for trucks and SUVs — but buyers could still capture it by leasing, and that lever vanished when the credit ended. GM has since moved to slow production of several EVs, including the Hummer, Silverado EV, Sierra EV, and Cadillac Escalade IQ.
Electrek’s Take
I always liked that GMC electrified the Hummer. What once was the pinnacle for gas-guzzlers is now an all-electric beast.
While I’m an efficiency nut and have issues with legacy automakers always going bigger, even with electric vehicles, I don’t have an issue with someone driving a Hummer EV powered by renewables. It might be a bit over the top, but it is a very capable and impressive vehicle.
The genuinely useful news here is buried under the confetti: every 2027 Hummer EV now gets a native NACS port, which meaningfully improves road-trip charging, and vehicle-to-home capability carries forward. Those are the features that actually move the needle for buyers. A limited run of yellow trucks debuting at an awards show is a marketing exercise — and one that reads a little defensively when your sales chart is pointing down. The question GMC still hasn’t answered is how it plans to grow Hummer EV volume now that the tax credit is gone.
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