On August 9, 2026, Jisoo spoke about the members’ silence during BLACKPINK’s 10th anniversary activities. The group marked a decade since their debut on August 8 with a limited meet-and-greet for 40 fans at the National Museum of Korea in Seoul and a short Weverse livestream.
The scale of the gathering, the late announcement, and the restrained participation in the livestream drew heavy criticism from fans. During the live, Jisoo directly addressed the disappointment caused to fans because of the limited celebration. However, several fans noticed that members Jennie, Rosé, and Lisa made no comments. They only did the basic greetings and small talk. This led to widespread disappointment.
On the anniversary day, Jisoo had already addressed the growing concerns through her official app, Jisoo.app. She wrote that the anniversary felt like a day filled with regret and that seeing so many fans upset weighed heavily on her. She emphasized that she had never forgotten how fans made BLACKPINK shine, apologized for the disappointment, and expressed gratitude and affection.
Following BLACKPINK’s 10th anniversary event, Jisoo shared a new set of messages. She addressed the difficulty the members faced in speaking more openly during the livestream. She said:
“Because it’s hard to tell the line between things you want to say, things you can say, things you’re allowed to say, and things you don’t really have to say, I think yesterday it was tough for everyone to bring themselves to speak up easily!”
She continued by stating that all four members love the fans deeply and hold them in high regard. She then directly addressed the disappointment caused by them not speaking much. She urged fans not to make “assumptions.” She wrote:
“The misunderstandings and hurt feelings that happen because we didn’t talk it… I know it must feel frustrating too, but our 10th anniversary is something we should’ve been celebrating together (even though I already made you guys upset), I think more than anything I really hope there won’t be any more negative talk or baseless assumptions that just keep spiriling.”
After these messages were shared on X, fans continued to show division. Some suggested that members’ facial expressions and body language appeared at odds. They continued to call out the members. Others accepted Jisoo’s explanation and asked others to wait until the contract expiration.
One fan shared a short clip from the anniversary live and said:
“Well their faces say something different”
Some fans continue to doubt the group’s silence.
Several fans came in defense, supporting Jisoo’s statement. Some believe that BLACKPINK is internally “fighting” with YG Entertainment. A few fans called out others for leaving the fandom before their contract expiration.
BLACKPINK’s Jisoo shares more on her app, her solo album, and Salomon
Jisoo also talked about reactions to crying after BLACKPINK’s 10th anniversary event. Fans questioned whether BLACKPINK is disbanding. Addressing this, she wrote that she saw many people were surprised.
She said:
“I saw a lot of people were surprised because I cried yesterday! I’m a human too! I can’t believe I’m not a robot”
In another part of the same series of messages, Jisoo noted that it was the first time she cried somewhere people could see her. She asked:
“Since it was the first time I cried somewhere you could see me, maybe this time I was the most sincere and the most upset person.? But I don’t think that’s the case for me! Just because I didn’t cry during the tour doesn’t mean I wasn’t moved! hehe”
BLACKPINK’s Jisoo also went live on her app the same day. Fans asked about her solo album. She replied that she was not going to talk about it because she wants to discuss it only when things are “certain.”
In other news, Jisoo attended a Salomon event as a global ambassador. On August 10, 2026, she attended the grand opening of the brand’s new flagship store in Beijing, where she cut the ribbon. She has also appeared in the brand’s Blue Perspective and Diverse Blue campaigns.
Edited by Toshali Kritika
