The session will explore the evolving role of artificial intelligence in cinema and provide creative and production professionals with hands-on training on Flow, Google’s AI creative studio. Participants will learn how to integrate AI tools into existing production workflows as a storytelling companion while retaining full creative control over the filmmaking process.
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According to the companies, the event is among the first to bring Google’s Flow team directly into a major international studio’s production and creative leadership, with the YRF session extending that engagement to the wider creative and production community. The workshop will focus on the use of AI in filmmaking while keeping craft and creative decision-making at the forefront.
“Every generation of filmmakers inherits new tools, and every generation has to decide whether the tool serves the story or starts dictating it,” said Akshaye Widhani, CEO, Yash Raj Films. “We’re choosing to have that conversation early and on our terms, in the room with the people building this technology. This session is about giving our filmmakers and creative teams the judgment to use AI deliberately, so that craft stays firmly in human hands, and the camera, the actor, and the story remain where they’ve always belonged – at the centre.”
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Google said it is seeing growing interest in Flow from creators in India and expects the workshop to broaden adoption of AI-assisted creative workflows.”We are already seeing incredible momentum with Google Flow in India. Through this workshop, we’re excited to bring our AI creative studio to even more creators across the country – and see how these legendary storytellers use the technology to challenge boundaries of artistic expression,” said Dr. Arathi Sethumadhavan, Director, User Experience Research, Technology & Society.
Beyond the hands-on masterclass, the companies said the workshop is intended to serve as the starting point for continued engagement with India’s filmmaking community. The programme will include networking opportunities with Google’s AI engineering and product teams, as well as optional deep-dive modules for filmmakers interested in applying Flow to active production workflows.
YRF and Google said they aim to explore how filmmakers can use AI tools to develop new forms of storytelling while amplifying the global reach of Indian cinema.