There are three times of year that are best for buying a new TV: leading up to the Super Bowl, Black Friday, and of course now, during Amazon Prime Day. Many of the new 2026 models have been released, and while some will be seeing discounts, the majority of the best deals are going to be on last year’s TVs.
While you might feel FOMO setting in, I don’t think there’s much to worry about. The quality of TVs — from budget models up to flagships — is closer than it’s ever been. And that goes for year-to-year improvements, as well. There’s been so much focus in the TV industry on new high-end RGB LED TVs coming out, like the Sony Bravia 7 II. Sure, the tech is interesting, but its performance is not drastically different than the LED TVs from 2025. Even OLEDs from last year can outperform some of the new RGB LED TVs.
We’re in a heyday of TV technology, and during the Prime Day sale, there sure are lots of options. These are the ones I think are the best right now. I’ve also included discounts on streaming devices.