The sponsors include Pidilite Industries (Fevicol), Samsung (S26) and Vishnu Packaging (Vimal) as co-powered-by partners. Pepsi (Sting), LG (LG Water Purifier) and Opella (Dulcoflex) have joined as special partners, while HDFC Bank (Sky Trading App), Association of Mutual Funds in India (AMFI), Reliance Digital, Swiggy (Instamart) and Align Tech (Invisalign) are associate partners.
The film will debut on JioHotstar in what the platform calls a “Raw & Undekha” version, featuring additional content alongside a 30-minute pre-show with cast interactions, behind-the-scenes footage and insights into the making of the film. It will stream in Hindi, Tamil, Telugu, Malayalam and Kannada, with wider access on the platform from June 5.
Bhaskar Ramesh, Head – Entertainment Sales, Digital, JioStar, said the platform expects the premiere to draw large audiences and offer brands access to a high-engagement entertainment property. He said the event aligns with JioHotstar’s strategy of building premium digital advertising opportunities around tentpole content.
Swati Jha, GM, Marketing Services, Pidilite Industries, said the company partnered with the release to strengthen Fevicol’s consumer visibility around a widely watched film premiere and leverage cinema’s mass appeal.
Puneeth Bekal, EVP & CMO, HDFC Securities, said the partnership is aimed at reaching digital audiences through the platform and promoting HDFC Sky’s investment offering during a high-profile streaming event.
Nupur Gurbaxani, Director – Brand & Innovation, Opella Healthcare, said the association with the premiere is intended to expand Dulcoflex’s visibility and reach consumers during a major entertainment event.The film, written and directed by Aditya Dhar and produced by Jyoti Deshpande and Lokesh Dhar, will premiere on JioHotstar on June 4.