Unlike in the past, when south-based actresses entered the Hindi film industry at a very early phase of their acting careers like Vyjayanthimala, Rekha and Hema Malini, in recent years, well-established south-based actresses such as Rashmika Mandanna (Cocktail 2, Animal), Sai Pallavi (Ek Din, Ramayana), Keerthy Suresh (Raftaar), Nayanthara (Jawan, a new untitled film with Salman Khan) and Pooja Hegde (Hai Jawani Toh Ishq Hona Hai) are filling the gap in mainstream heroines in Bollywood, producers, casting directors and distributors told ET.
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In the past few years, the pool of dependable and well-established heroines has shrunk. This is a key reason why filmmakers are considering established south-based actresses, casting directors said.
“Today, the pool of established Hindi film heroines is relatively small. Also, accessing this pool can often be a lengthy and complicated process. In contrast, many south-based actresses are highly professional, approachable and easy to collaborate with. Even audiences enjoy seeing fresh on-screen pairings,” said Kunal M Shah, a casting director known for works such as Phule and Bhaukaal. “For instance, the pairing of actor Salman Khan and actress Nayanthara in one of my upcoming films is creating buzz. Also, Bollywood filmmakers have a much wider and more exciting talent pool to choose from with south-based heroines in contention,” he explained.
“On the one hand, well-established Hindi film actresses such as Kareena Kapoor, Katrina Kaif, Deepika Padukone and Alia Bhatt are entering a different phase of their careers. On the other hand, the frequent failure of films featuring the new crop of very young actresses has proven that they lack striking talent. This has shrunk the pool of mainstream heroines in Bollywood,” observed Shaaminder Malik, a film distributor and trade analyst.
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“Established south-based heroines have pan-India appeal thanks to their acceptance among non-south audiences through dubbed films. Casting these actresses in mainstream Bollywood films also boosts collections from their home territories,” said producer Vishesh Agrawal.
Producers also cited factors such as rootedness, freshness and the range of south-based heroines as reasons for their increasing presence in mainstream Bollywood films.
“Today, the industry is compelled to rethink the archetype of a mainstream Bollywood heroine. Audiences are demanding fresher, more rooted and more authentic female leads,” explained Suniel Wadhwa, co-founder and director of Karmic Films. “Established south-based actresses have been successfully filling this gap with their range and suitability for both rural and urban roles,” he added. “For instance, Rashmika Mandanna looks suitable not only as a village woman in the Pushpa franchise films but also as an urban mainstream heroine in Cocktail 2,” he explained.
Though there is a shift towards casting established south-based heroines, casting directors bemoan the larger problem of a lack of interesting roles being written for heroines.
“Though there is no denying that the new crop of heroines in Bollywood either look very young or lack acting chops. Also, their exposure on social media is relatively higher than that of south-based heroines. But where are the interesting roles for heroines in today’s films?” said a casting director, requesting anonymity.