Close Menu

    Subscribe to Updates

    Get the latest news information from worldwide businesses.

    What's Hot

    Jantar Mantar Season 2 very soon, says CJP founder Abhijeet Dipke | India News

    August 12, 2026

    Ukraine drone attack on Novorossiysk disrupts Russian grain exports

    August 12, 2026

    Green comet caught soaring over Namibia photo of the day for Aug. 12, 2026

    August 12, 2026
    Facebook Instagram YouTube LinkedIn X (Twitter)
    Trending
    • Jantar Mantar Season 2 very soon, says CJP founder Abhijeet Dipke | India News
    • Ukraine drone attack on Novorossiysk disrupts Russian grain exports
    • Green comet caught soaring over Namibia photo of the day for Aug. 12, 2026
    • Cristiano Ronaldo sends message to Lionel Messi as Argentine star pays touching tribute to his late father Jorge
    • Jaguar unveils controversial EV interior for the first time [Images]
    • Scientists turn Starlink into a giant scanner for Earth’s upper atmosphere
    • Low-Fat Vegan Diet May Help You Lose Weight Without Eating Less
    • Guitar company D’Addario admits that AI music was used in a promotional video
    Newspublicly
    • About Us
    • Advertise & Partner with us
    • Pitch Your Story
    • Contact Us
    Facebook Instagram LinkedIn X (Twitter)
    Subscribe
    • Home
    • World News
      • Asia
      • India
      • USA
      • UK & Europe
      • Middle East
    • Economy & Business
      • Global Economy
      • Corporate & Industry
      • Finance & Markets
      • Policy & Trade
    • Technology
      • Gadgets & Devices
      • Software & Apps
      • AI & Machine Learning
      • Robotics & Automation
    • Health & Medicine
      • Fitness & Nutrition
      • Research & Innovation
      • Disease & Treatment
      • Doctors, Clinics & Patient Care
    • Travel & Tourism
    • Automobile
      • Electric & Hybrid Vehicles
      • Auto Industry Insights
    • Sports
    • More
      • Education
      • Real Estate
      • Environment & Climate
      • Space & Astronomy
      • War & Conflicts
    Newspublicly
    Home»Health & Medicine»Research & Innovation»Ozempic may have revealed the brain’s hidden “craving center”
    Research & Innovation

    Ozempic may have revealed the brain’s hidden “craving center”

    AdminBy AdminAugust 12, 2026No Comments5 Mins Read0 Views
    Share
    Facebook Twitter LinkedIn Copy Link WhatsApp


    For many people, the thought of a tasty burger or a cold pint of beer conjures up a vivid mental image and drives behavior.

    This link between thinking and doing serves a clear function – it motivates us to get the necessities for life.

    But for some, this process can malfunction. Preoccupation with these rewarding stimuli can lead to disorders of substance overuse, including overeating to the point of obesity and alcohol abuse.

    Studies going back to the 1970s have linked vivid mental imagery with drug abuse.

    Understanding this link between craving and consuming is central to understanding addiction. This has eluded neuroscience for decades, but the introduction of a new class of drugs for weight loss may have given us just the lever we need to understand it.

    These new drugs – including Ozempic and Wegovy – mimic the GLP-1 hormone to stimulate insulin release, slow digestion, and increase feelings of fullness. They are known as GLP-1 agonists and were originally used to treat type 2 diabetes because they help control blood sugar.

    As a side effect, people using these drugs also lost a lot of weight, in some cases almost as much as might be expected from bariatric surgery.

    But there is another less well publicised effect. Human studies show that GLP-1 agonists reduce alcohol consumption. Preclinical animal studies suggest these drugs also reduce the use of cocaine, amphetamines, opiates and nicotine.

    These drugs are changing how we think about the brain’s reward system. They may also open new treatment options for obesity, alcohol dependence and the consumption of other addictive substances.

    How the brain regulates reward stimuli

    We have a reasonable understanding of the brain’s “reward circuitry” associated with regions that produce the neurotransmitter dopamine.

    These brain parts – the ventral tegmental area (VTA) and nucleus accumbens (NAc) – have been the subject of research on reward for decades. They are the obvious candidate regions to look for a mechanism for GLP-1 action in the brain. But they lack significant density of receptors for GLP-1 and are unlikely to be the direct mechanism.

    We must, therefore, consider other brain regions to understand the anti-consumption effect of GLP-1 drugs.

    One jump “upstream” from the dopamine-producing brain parts is a region called the lateral septum. This brain structure has been historically implicated in emotional regulation.

    Back in 1953, pioneering US behavioural researchers Joseph Brady and Walle Nauta coined the term “septal rage” when animals with damage in the lateral septum showed increased aggression, while direct stimulation of this brain region reduced aggression.

    Much more recent work has placed the lateral septum at the center of a neural connectivity network. This has reframed how we think about its function.

    While a link between the lateral septum and another region called the hypothalamus is probably responsible for septal rage, the lateral septum links with many other regions with various functions.

    The brain’s reward control center

    The lateral septum inherits much of its primary input from a brain region called the hippocampus.

    This region is well known as the place that lets us form long-term “episodic memories.” A famous case of hippocampal damage, Henry Molaison (patient HM), was unable to form new memories after his surgery for epilepsy. He effectively lived without a past, in permanent present tense.

    The hippocampus also contains the remarkable “place cells” – neurons that fire corresponding to a person’s thoughts about their position in space and, as recent research has shown, time.

    This “where and when am I” information gets forwarded to the lateral septum. Key research has recently shown the lateral septum also contains place cells, but these cells strongly respond to rewards. They effectively add “what is good in this place” to the “where and when am I” information from the hippocampus.

    Critically, the lateral septum shares this information with the dopamine-producing regions we would normally associate with reward.

    Neuroscientists now think of the lateral septum as the brain region that lets us “think about” rewards – our conscious perception of them – and communicates with the machinery in the brain’s reward system that produces dopamine to make us feel good about them.

    There is one last reason to suspect the lateral septum as the mechanism behind the anti-consumption effect of GLP-1 agonists. It is absolutely loaded with GLP-1 receptors.

    Emerging research points to this as the mechanism. GLP-1 activation directly in the lateral septum has recently been shown to reduce food consumption in mice. Earlier this year, another study showed the same for alcohol consumption.

    My own lab has shown this year that GLP-1 drugs reduce a type of activity in the lateral septum that may prevent it communicating so effectively with other brain regions.

    These findings are reshaping our understanding of how the brain processes rewards and have put the spotlight firmly on the lateral septum as the home of cravings.The Conversation



    Source link

    Author

    • Admin

      NewsPublicly.com is News & Articles Platform that creating SEO-focused articles on travel, lifestyle, and digital trends.

    Admin
    • Website

    NewsPublicly.com is News & Articles Platform that creating SEO-focused articles on travel, lifestyle, and digital trends.

    Related Posts

    Scientists turn Starlink into a giant scanner for Earth’s upper atmosphere

    August 12, 2026

    Scientists find the strength training “sweet spot” for a longer life

    August 11, 2026

    A daily glass of fruit juice was linked to lower depression scores

    August 11, 2026
    Leave A Reply Cancel Reply

    Demo
    Top Posts

    The Blue Moon rises on May 30— Where and when to see the second full moon of the month

    May 30, 202640 Views

    New SOCOM rifle allows barrel swapping and cartridge changes

    June 1, 202633 Views

    “Inside Gemini Robotics 1.5: How Robots Learn to Reason & Act

    November 22, 202527 Views

    525 pounds of cocaine seized after Nebraska K9 alerts troopers on I-80

    May 28, 202624 Views
    Don't Miss

    Jantar Mantar Season 2 very soon, says CJP founder Abhijeet Dipke | India News

    August 12, 20263 Mins Read0 Views

    3 min readNew DelhiUpdated: Aug 12, 2026 09:21 PM IST Cockroach Janta Party (CJP) founder…

    Ukraine drone attack on Novorossiysk disrupts Russian grain exports

    August 12, 2026

    Green comet caught soaring over Namibia photo of the day for Aug. 12, 2026

    August 12, 2026

    Cristiano Ronaldo sends message to Lionel Messi as Argentine star pays touching tribute to his late father Jorge

    August 12, 2026
    Stay In Touch
    • Facebook
    • Twitter
    • Instagram
    • YouTube
    • LinkedIn
    • WhatsApp

    Subscribe to Updates

    Get the latest creative news from SmartMag about art & design.

    Demo
    NEWSPUBLICLY
    Facebook X (Twitter) Instagram LinkedIn

    Home

    • About Us
    • Leadership
    • Advertise & Partner With Us
    • Pitch Your Story
    • Media Kit & Pricing
    • Career
    • FAQs

    Guidelines

    • Editorial & Submission
    • Partnership
    • Advertising & Sponsor
    • Intellectual Property Policy
    • Community & Comment
    • Security & Data Protection
    • Send Your Opinion

    Quick Links

    • Cookie Policy
    • Payment & Billing Terms
    • Refund & Cancellation
    • Copyright Policy
    • Complaint & Support
    • Sitemap
    • Contact Us

    Subscribe Us

    Get the latest news and updates!

    Copyright © 2026 Newspublicly (DIGITALIX COMMUNICATION). All Rights Reserved.
    • Privacy Policy
    • Terms of Use
    • Disclaimer