Meta announced on Thursday that it will now notify parents if their teen discusses suicide or self-harm with the company’s Meta AI chatbot. Meta says it’s also working on the ability to contact emergency services if someone’s conversations suggest they may be at risk of self-harm.
These changes arrive as Meta and other tech companies face scrutiny from regulators and parents over how AI chatbots respond to users in crisis, particularly teenagers — a liability question that’s increasingly shaping how AI companies design and market their products.
Meta says it has built a dedicated AI system to identify conversations where a teen makes a clear reference to hurting themselves.
“We understand how distressing these alerts may be for a parent to receive,” Meta wrote in a blog post. “That’s why, as we continue to improve our detection, all chats flagged by our AI will be manually reviewed before an alert is sent. If a teen’s intent is ambiguous, we’ll err on the side of caution and alert the parent. While that means we may sometimes notify parents when there may not be real cause for concern, we feel this is the right starting point, and we’ll continue to monitor to help make sure we’re in the right place.”
These alerts are now live for parents using Instagram Parental Supervision in the U.S., U.K., Australia, and Canada, and will roll out globally by the end of the year, Meta says.
This update builds on the alerts that Meta already sends to parents when their teen repeatedly searches for suicide or self-harm terms on Instagram. It also builds on a feature that allows parents to see the topics their teen discussed with Meta AI over the past week.
Meta also announced that its “Limited Content” setting — which lets parents place their teens in a more restrictive experience on Instagram — now applies to Meta AI as well. Meta AI is already trained to avoid sexual or romantic conversations or alcohol-related discussions with teens, and the Limited Content setting expands those safeguards by making the chatbot decline a broader range of prompts. Meta didn’t specify what those additional prompts include, but TechCrunch has asked the company for more information.
Additionally, Meta says it will contact emergency services if someone’s conversation with Meta AI, whether the user is an adult or a teen, suggests someone is at risk of suicide. It’s worth noting that Meta already takes this step when someone posts something on Facebook or Instagram that suggests they are at risk, so this extends that same practice to conversations with its chatbot.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.