Amazon Prime Day is almost here, and I have a cart full of wish-listed items I’m hoping to save on. I usually use Prime Day as an opportunity to stock up on my favorite home and beauty essentials—and I’ll typically treat myself to some new vacation clothing and travel accessories ahead of any summer trips while I’m at it. After all, Amazon tends to offer its steepest discounts of the year during its summer mega-sale. In years past, I’ve scored on popular shoes, hard-shell luggage, and electronics for up to 50% off. And since this year’s sale is just days away, let this be your sign to start thinking about what you need a restock on and what big-ticket items you’ve been waiting to buy.
This year Prime Day is earlier than ever before: Instead of a July date, it runs from Tuesday, June 23, through Friday, June 26, 2026. Prime members are guaranteed to find deals across all major categories, including clothing and shoes, luggage, tech, premium beauty and skincare, outdoor gear, and home goods. Below, I’m breaking down everything travelers need to know about Amazon Prime Day 2026. A hot tip to start off with: Just because we still have a few days to go until Prime Day doesn’t mean it’s too soon to save—Amazon already has hundreds of early deals live across the site.
In this article:
What is Prime Day?
In case you’re not familiar with Amazon’s best sale of the year, let’s get you up to speed: Prime Day is an annual savings event where thousands of products are marked down for a limited time. Open to Prime members only, shoppers can save up to 50% off best-selling gear, trending apparel, and so much more.
For the past few years, Amazon has offered a similar sale in October, giving eager shoppers yet another chance to save big. Electronics and home goods tend to be the most popular—and most heavily discounted—items during these Prime Day events, but we typically also see great deals on clothing and shoes, luggage, beauty products, outdoor gear, and travel essentials.
When is Prime Day?
This year, Amazon Prime Day runs from Tuesday, June 23, through Friday, June 26, 2026 at 11:59 PST. Last year, Amazon extended its longtime two-day July sale to four days. The sale will run for four days again this year, offering Prime members more time to shop. That means right now is a great time to start building your wish list.
What did readers buy most last Prime Day?
Need some inspo on what to add to your shopping cart ahead of Prime Day 2026? Say no more—check below to see what our readers bought most during the 2025 sale. As you can see, travel accessories and luggage tend to be popular sale picks. Our readers also picked up a bunch of in-flight essentials, from comfy eye masks to neck pillows (these must-haves can make even the longest flights in economy a little bit more bearable!). In addition, comfortable sneakers, portable steamers, and the Hatch alarm clock were big hits among our readers.