According to recent reports from Ampere Analysis, GTA Online player retention is extremely poor compared to other live-service games like Fortnite and Roblox. The numbers on the report also raise questions about GTA 6 Online’s popularity when it will be announced and released.
The Ampere Analysis report (via GTA Intel) says that out of 20,000,000 players in April 2025, only 29% continued playing Rockstar’s multiplayer title in October 2025.
In April 2026, only 25% of players from last year are playing the game, which is a 4% drop in the last six months. In comparison, other popular live-service titles retain a lot more players. For example, if Fortnite or Roblox retains around 50% of its players in a few months, GTA Online retains only 20% of its players.

The report further adds that the game gained 3.7 million new monthly active users in December 2025, which is a positive sign. It is a 29% increase in player count. However, the numbers are only from Xbox and PlayStation, not from PC.
These numbers show that though Rockstar’s live-service title still manages to attract new players, it is not able to keep them hooked to the game.
GTA Online continues to be a great cash cow for Rockstar despite poor retention
Though GTA Online‘s retention might be poor, the game is still a massively lucrative product for Rockstar Games. This was especially revealed when a hacker group called ShinyHunters hacked into the company’s Snowflake warehouse and stole its financial data.
After Rockstar Games refused to pay the ransom, the hacker group revealed the financial data, showing how successful the game actually was.
The company earned over $5,000,000,000 solely from the game’s Shark Cards purchases. The leaked data also had individual transactions for Shark Cards. In 2020, there was a single transaction made of $1,030,926 for Shark Cards, which was mind-boggling to witness.
The leaked data also showed that PlayStation had 53% of the entire game’s active player base, followed by 22% on Xbox, and only 3% on PC.
Check out our other content:
Edited by Akshat Kabra
