To distract myself on long runs, I often look at the shoes and clothes of other runners around me. More often than not, I see Hoka gear. The brand—founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, both of whom previously worked at Salomon—is well-known for its running shoes and apparel, and can regularly be found on ‘best of’ lists for athletic shoes and gear. Hoka sponsors several road and track, trail, and triathlon athletes, as well as road races like the Big Sur International Marathon, and is generally a big name in the running world. I’ve personally run several halfs in the brand’s Rincons, lightweight running tanks, and hats, and can vouch for the high-quality materials used and comfortability of its clothing, particularly in hot weather. Non-runners love ’em, too: Commerce editor Meaghan Kenny swears by the Hoka Cliftons for long travel days, walks, and workout classes—“I wear them everywhere,” she says.
Whether you’re new to the brand or a repeat shopper looking to save on your next order, here are the best Hoka coupons, promotions, and discount codes available right now.
Get a 10% Hoka promo code when you sign up
If you’ve got a purchase in mind, like a new pair of sneakers, and you aren’t already signed up for Hoka’s rewards program, now’s the time to hand over your details—you’ll get 10% off your first order. It’s free to join, and once you do, you’ll receive a unique discount code to apply to your next purchase. This is an easy way to save on a higher-ticket item you’ve been waffling over.
Save up to 37% off select styles at Hoka without a coupon code
Looking for new gear? Peruse the sale section for up to 37% off a variety of styles, both in the footwear and apparel categories. No Hoka coupon code is required for these purchases; prices are as shown on site. I’m a fan of the GlideTech short sleeve ($30, marked down from $44) and Cliftons for runs (several colors of the Clifton 9s and 10s are 20% off). Looking ahead to fall workouts, the men’s GlideTech Quarter Zip is 31% off, and Crew running socks are 36% off.
Members get free ground shipping on all orders
More on those membership perks: Hoka members are rewarded with free ground shipping on all orders with no minimum spend, saving you around $8 an order.
Maximize your miles with Hoka membership perks
This is a fun benefit for runners, walkers, and hikers—members can earn rewards and badges through the Hoka Membership program for completing challenges like the Speedgoat 7 Vert (log 7,000 feet of elevation to complete it). Other challenges require less work, i.e. connecting your Strava account or fitness device.
Once you’re signed up and your accounts are connected, every purchase and mile tracked will earn you Hoka Perks like coupons, percent off rewards, free Runna trials, and more.
Secure 60-day free returns when you join the Hoka community
Once you’re a member, you’ll also gain access to 60-day returns—an extra 30 days compared to nonmembers. This gives you the opportunity to really test out gear, knowing that if it doesn’t work for you, you can bring it back and find something that does. Plus, you’ll stay in the loop regarding upcoming Hoka events, product drops, and experiences.
How to fix a Hoka promo code that’s not working
Having trouble getting a promo code to work? We’ve got a few pieces of advice. First, double check the terms and conditions to see if the code has expired, or has certain requirements you haven’t met (like a price minimum). It’s also worth checking to see if it’s valid for first-time shoppers only. If that all checks out and your Hoka promo code still isn’t working, clear your browser’s cache and give the page a refresh, in case it’s a technical difficulty. When in doubt, contact Hoka customer service for help.