Data from property consultancy ANAROCK showed that national developers accounted for more than 13% of new residential supply in NCR by the end of 2025, up from just 3% in 2022. The shift marks a notable change in a market that has historically been dominated by regional developers with extensive local land holdings and deep knowledge of the area.
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The growing presence of developers from cities such as Mumbai, Bengaluru, Pune, Hyderabad and Ahmedabad also points to a broader transformation of the NCR housing market, which is becoming increasingly institutionalised and brand-driven.
The group of national developers includes Godrej Properties, Prestige Estates, Tata Housing, Mahindra Lifespaces, Adani Realty, Sobha, Shapoorji Pallonji Group and Birla Estates. While regional developers continue to dominate NCR, large listed companies from outside the region are taking a bigger role in shaping new supply.
ET Online“Of approx. 25,355 residential units launched in NCR in 2022, national developers spoke for just 3%, or less than 700 units. In 2025, out of the approx. 61,775 units launched in the entire region, nearly 8,100 units were by national players. Their participation reflects this markets’ increasing institutionalisation, as well as homebuyers’ growing preference for trusted brands with strong execution capabilities,” said Santhosh Kumar, Vice Chairman of ANAROCK Group.
Between 2022 and the first quarter of 2026, these national developers launched more than 15,130 housing units across 30 projects in Delhi-NCR.Also Read: Prestige Group to launch 2 housing projects in Delhi-NCR this fiscal with potential revenue of Rs 7000 crore
Among them, Godrej Properties has emerged as the most active player, accounting for more than 47% of the units launched by the analysed national developers. The company has built a presence across Gurugram, Noida and Greater Noida, using a strategy that spans multiple micro-markets and covers both premium and upper mid-segment projects.
Bengaluru-based Prestige Group ranks next, accounting for 27% of the total units launched by national developers in NCR. Its activity has been concentrated in Ghaziabad. Sobha holds a 10% share, with projects spread across Gurugram and Greater Noida.
ET OnlineOther national developers, including Shapoorji Pallonji, Birla Estates, Adani Realty, Tata Housing and Mahindra Lifespaces, have launched relatively fewer units but have focused on high-value projects in strategic locations, particularly Gurugram.
Most projects launched by these developers are concentrated in larger home configurations. ANAROCK’s analysis found that projects are overwhelmingly skewed towards three-, four- and five-bedroom apartments. The average size of a three-bedroom unit is about 1,830 square feet, while four-bedroom homes average around 2,600 square feet. Five-bedroom homes average roughly 4,465 square feet.
“The limited supply of smaller configurations suggests that most national developers are targeting affluent, lifestyle-oriented homebuyers,” Kumar said. “Average pricing across these developers’ projects falls within the premium category, with several of these developments positioned squarely in the luxury and ultra-luxury segments. Geographically, Gurugram remains their most preferred destination – of the total new supply in NCR by these national players, Gurugram has the highest share at 47%, followed by Ghaziabad with 27%, Noida 13%, and Greater Noida with 12%.”
Gurugram’s position as the preferred destination for national developers continues to be supported by strong corporate demand, better infrastructure, proximity to Delhi’s airport and the continued expansion of employment hubs.
More broadly, NCR’s attraction for developers has been strengthened by rapid urbanisation, rising demand for branded homes and the region’s expanding corporate ecosystem. These trends accelerated after the Covid-19 pandemic, when consolidation in the residential property market, combined with NCR’s scale and connectivity advantages, made the region an increasingly attractive diversification market for large developers.
A series of infrastructure projects has further strengthened the investment case. The Dwarka Expressway, Noida International Airport, Delhi-Mumbai Expressway, Regional Rapid Transit System and multiple metro network expansions are improving connectivity and opening up new residential corridors across the region.
“Residential demand from both end-users and investors is led by premium and luxury housing in Gurugram, Noida, Greater Noida, and New Gurugram. While end-user demand matches it in most precincts, investor activity is a prime demand driver in NCR,” Kumar said. “Also, buyer preferences are shifting toward credibility and execution. Branded developers are gaining share, especially in the premium segments where buyers can depend on timely delivery, quality, and trust – mirroring trends seen in global real estate markets.”
The rise of national developers does not necessarily spell trouble for local players, according to Kumar.
“In securely familiar territory,” he said. “The rise of national developers does impinge on regional players’ relevance, especially in their established location citadels. Local developers retain critical advantages, including deep market knowledge and entrenchment, strong land relationships and historic land banks, and established customer networks.”
At the same time, the entry of large national developers has increased competition across the region. According to ANAROCK, their growing presence has improved product quality, transparency and customer confidence. These companies are also introducing higher design standards, larger amenity offerings, sustainable construction practices and stronger governance frameworks, while prompting regional rivals to improve execution and project delivery.