The initiative marks the company’s latest push to deploy generative AI at scale in media production and create premium-quality content for India and global audiences.
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Announcing the initiative at the 49th Annual General Meeting (AGM) of Reliance Industries Ltd on Friday, Akash Ambani said JAMS aims to nurture a new generation of creative technologists who can combine storytelling with AI to produce premium content across languages and formats.
He also unveiled a pipeline of AI-led innovations, including AI Snapshot, a personalised recap engine that stitches together key moments into customised narratives, and content-commerce features that allow users to shop without leaving their favourite shows or live streams.
The announcement comes as JioStar completes its first full year of operations following the merger, with JioStar, Jio Studios and Network18 together forming what Ambani described as India’s most powerful media ecosystem.
The business posted FY26 revenue of Rs 34,917 crore, EBITDA of Rs 5,842 crore and net profit of Rs 3,434 crore.JioStar remains India’s leading television entertainment network with a 34.7 per cent viewership share—nearly equal to the next three players combined—with 389 million viewers consuming its content every day across genres and languages.
On digital, JioHotstar averaged 451 million monthly active users during FY26 and has reached a scale that Ambani said is among the largest in the world and the largest in India.
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The platform has continued to set global streaming benchmarks. During India’s victorious T20 World Cup campaign, JioHotstar recorded a world-record 72.5 million concurrent viewers in India, while nine of the ten highest global concurrency records are now held by the platform. IPL 2026 reached more than 700 million viewers on JioHotstar, underscoring the scale of its digital ecosystem.
Notably, JioHotstar became the first Indian paid OTT platform to cross one billion downloads and is now available on 99 per cent of connected televisions in India. The platform’s micro-content hub, Tadka, launched in April, amassed more than 100 million users in under two months.
Further, it rolled out several AI-driven and interactive features during FY26, including ChatGPT-powered conversational discovery with recognition of Indian accents and regional languages, in-app food ordering through a partnership with Swiggy during IPL matches, and engagement tools such as voting, live chats and meme creation.
More than 100 million unique users have used these interactive features, generating over 11 billion interactions, Ambani said.