Kansas City Chiefs wide receiver Rashee Rice’s girlfriend, Rubi Rose, posted a series of promotional photos for her lingerie brand, GARDEN OF PUTAIN. On Saturday, Rose announced the launch of the brand’s new product, “ICON LOGO G-STRING” and declared it “the s*xiest thong in the world.”
The NSFW marketing campaign featured Rose posing alongside several male models in a variety of setups.
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In the pictures, Rose wore a black undergarment-style top and a micro-thong with knee-high leather boots. In one photo, she posed while perched on the back of a black sports motorcycle, which was driven by a male model, clad in black motorcycle leathers and a tinted helmet.
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Another picture from the shoot showed Rose closely intertwined with two shirtless male models.
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In the carousel, Rose posted more pictures with the male models in different poses and angles.
Seemingly, the inspiration behind Rubi Rose’s “ICON LOGO G-STRING” was Kim Kardashian’s outfit at the Formula 1 Monaco Grand Prix in first week of June. She wore a black gown and the outfit was the exposed, built-in G-string thong, at the low-back curve.
Rose included Kardashian’s picture in the backless dress in the last slide of her Instagram post.
The launch of “ICON LOGO G-STRING” came less than a month after Rose promoted “best push-up bra” claim from her lingerie brand.
Rubi Rose’s launch was announced while Rashee Rice is finishing up a 30-day jail sentence at the Dallas County Jail but is scheduled for imminent release.
In July 2025, Rice pleaded guilty to two third-degree felony charges (collision involving serious bodily injury and racing on a highway causing bodily injury) stemming from a high-speed multi-car crash in Dallas in March 2024. He was sentenced to five years of probation and 30 days of jail time, with flexibility on when he could serve the jail portion.
On May 19, Rice was ordered to immediately surrender and begin serving that 30-day jail sentence after testing positive for THC, which violated his probation terms.
The jail time is causing Rice to miss the Chiefs’ voluntary offseason workouts and mandatory minicamp. He is scheduled to be released from jail on June 16.
Rashee Rice and Rubi Rose went public with their relationship on Valentine’s Day. On Instagram, Rose shared a photo of them kissing alongside pictures of the Valentine’s Day gifts he gave her.
In late-may, Rubi Rose was spotted getting flirty with music artist BenDaDonnn at UFC event.
Rashee Rice faced domestic violence allegations before going official with GF Rubi Rose
In January, Rashee Rice’s former girlfriend and the mother of his two children, Dacoda Jones, shared an Instagram carousel showing visible injuries, physical bruises, and property damage.
While she did not explicitly mention Rice by name in the initial post, she noted that the abuse was caused by the father of her children and stated that she was “tired of protecting his image” after dealing with years of abuse.
On Feb. 16, Jones filed a civil lawsuit in Dallas County seeking more than $1 million in damages.The lawsuit alleged a pattern of physical assault spanning nearly two years, specifically between December 2023 and July 2025.
According to the court documents, the lawsuit alleged that Rice Strangled, choked, hit, headbutted and threw objects at Jones. He also Inflicted injuries that resulted in bleeding, swelling and severe bruising. The filing also accused him of committing multiple assaults while Jones was pregnant. Additionally, Rice allegedly punched walls, broke furniture, and locked Jones out of their shared residences in Dallas, Texas, and the Kansas City suburbs.
In response to the filing, an attorney for Rice provided a statement to ESPN in Feb. 18, noting that on Oct. 9, after the relationship had ended, the plaintiff signed a sworn Affidavit for Non-Prosecution stating that she and Rice had a verbal argument, but that he did not punch her. The defense stated they will let the legal process run its course.
The NFL reviewed the allegations under the league’s personal conduct policy. In May, the league determined there was not enough evidence to find that Rice violated the personal conduct policy.
The civil lawsuit is still open.
Edited by Oindrila Chowdhury