The broadcaster said TATA IPL 2026 recorded a 7% year-on-year increase in reach, while cumulative watch-time touched 870 billion minutes, underlining the league’s enduring appeal as India’s biggest sporting spectacle.
The season finale, which saw Royal Challengers Bengaluru lift their second consecutive IPL title, emerged as the most-watched match in the tournament’s history, attracting more than 400 million viewers across screens.
JioStar said digital consumption continued to accelerate, led by Connected TV, which grew 22% year-on-year to emerge as the fastest-growing viewing platform. Digital video views rose 8% from the previous season to 25 billion, with affluent consumers and younger audiences driving much of the growth. Regional-language watch-time on digital platforms increased 33%, reflecting the growing popularity of localised feeds.
Speaking on the record viewership for TATA IPL 2026, Ishan Chatterjee, CEO, JioStar, Sports, said, “TATA IPL 2026 was a season where we set out on our journey of what a truly integrated sports platform should look like. Our endeavour was to make every screen, every interaction, and every moment meaningful, so that fans are not only watching sports on our platform but also interacting with it in ways that are deeply contextual and personal. The season-ending data is a testament to the efforts we made across platforms, with CTV’s communal experience and regional-language presentation becoming unprecedented growth drivers. ”
The company said its coverage of the tournament featured 12 languages, 30 feeds, multi-camera viewing options and the newly introduced “Champions Wali Commentary”, aimed at offering a more personalised viewing experience.
JioStar also said the integration of OpenAI and Swiggy into the IPL viewing experience enabled fans to engage with live sports in a more intuitive and contextual manner, while creating new opportunities for brands. The season attracted 125 new advertisers compared with the previous year, with 22 sponsors partnering JioHotstar and another 16 signing up with the Star Sports Network.
With the IPL season concluded, JioStar is now broadcasting the ICC Women’s T20 World Cup 2026 and will also air India’s upcoming white-ball tour of England beginning July 1.