The one-metric-tonne consignment comprised GI-tagged Tezpur Litchi is one of Assam’s most celebrated horticultural products, renowned for its exceptional sweetness, bright-red appearance, distinctive aroma and superior eating quality. The region cultivates several notable varieties, including Bombaya, Bilati, Elaichi, Piyaji and Sahi, which are widely appreciated for their distinctive flavour and quality characteristics.
The Geographical Indication (GI) status has strengthened the identity and market recognition of Tezpur Litchi, enhancing its appeal among international buyers and creating new opportunities for premium agricultural exports from Assam. The export also reflects the growing acceptance of India’s GI-tagged agricultural products in global markets and highlights the immense export potential of the North Eastern Region, which is home to a diverse range of high-value agricultural commodities.
The consignment was ceremonially flagged off in the presence of Member of Legislative Assembly, Tezpur, Prithiraj Rabha, Agriculture Production Commissioner, Government of Assam, Aruna Rajoria, Chairman, APEDA, Abhishek Dev, District Commissioner, Sonitpur, Ananda Kumar Das, and representatives of M/s DMR Green Valley Agro Fresh Pvt. Ltd.
A key outcome of the initiative has been improved returns for farmers. Growers associated with the export supply chain received nearly 10 per cent higher prices compared to prevailing domestic market rates despite strong local demand. The shipment has created new marketing opportunities for litchi growers and is expected to encourage greater participation in export-oriented value chains, contributing to enhanced incomes and sustainable livelihood
The successful export of Tezpur Litchi to Dubai is expected to pave the way for larger export volumes in the future and further strengthen the global presence of Assam’s GI-tagged products. The initiative reflects APEDA’s continued efforts to promote agricultural exports from the North Eastern Region while connecting Indian farmers with international markets.