The portfolio includes hotels in New York, Dallas, Houston and Phoenix; business hubs including Charlotte, St Louis, Richmond and Indianapolis; leisure-driven destinations like Las Vegas, and suburban markets such as Oakland, Greenville and Pasadena.
Extended-stay hotels are designed for guests seeking accommodation for several days to weeks, offering amenities such as fully equipped kitchenettes, in-room workspaces, self-service laundry, high-speed internet, and flexible housekeeping services. PRISM said most of these hotels have an average of approximately 100–120 rooms by way of which it aims to achieve operational efficiency while catering to a wide spectrum of long-stay demand.
These hotels aim to cater to a segment of travellers including corporate professionals on assignments, relocating families, and project-based workers, blending the comfort of home with the reliability of a hotel. The company said the extended-stay model aims to offer structural efficiency compared to traditional hotels. PRISM believes that with longer guest durations, properties benefit from lower frequency of room turnover, reduced housekeeping intensity, and significantly lower customer acquisition costs. PRISM also believes that this will result in more stable occupancy and improved unit economics, potentially making it a resilient and attractive segment within the U.S. hospitality market.
Following the launch of eight hotels in the first phase earlier this year, the current phase saw 30 hotels go live making it an important milestone for an India-origin hospitality company in the U.S. market.
PRISM said it is planning to deploy India-built technology, revenue management systems, and AI capabilities in these extended stay hotels.
Ritesh Agarwal, founder and chairman, PRISM said in USA, the company is seeing a shift towards longer-duration stays driven by project-based travel, medical staff, construction crew, temporary stays due to home renovation and a growing need for dependable, high-quality yet affordable accommodation. “This expansion aims to bring a tech-enabled, operations-first approach to hospitality, while making efforts to ensure consistency, efficiency, and an elevated guest experience at scale. As an India-born company, we are proud to demonstrate our ability to operate and grow in those competitive markets, while aiming to establish benchmarks for value and quality in the extended stay segment,” he added.
The expansion follows PRISM’s around $525.00 million acquisition of G6 Hospitality.