“The thinking now is to basically get small wins, small successes here and there, instead of these mega projects,” says Abdullah. “Like, for example, the Red Sea island resort of Sindalah could be one small win that they can promote, which is basically a very traditional style of resort, which can still be presented as part of the vision, instead of the likes of The Line and The Cube. And so they can say, ‘these represent the basis of Neom, and we didn’t have to have the whole thing’.”