The EX30 was set to arrive as one of the most affordable EVs in the US, starting at around $35,000. While the compact SUV is being discontinued from Volvo’s US lineup, the company confirmed a new entry-level model will replace it.
Volvo prepares new entry-level EV to replace the EX30
After launching the “game-changing” EX60 in the US on Monday, Luis Rezende, president of Volvo Cars America, said the Swedish automaker is already gearing up to introduce its next electric vehicle.
The new EV will fill the void left by the EX30, which Volvo confirmed earlier this year will be discontinued from its US lineup after the 2026 model year.
Volvo initially said the EX30 would arrive in the US with a starting price of $34,950, but after several delays, it finally went on sale in early 2025 at $44,900.
Although Volvo promised the lower-priced Single Motor EX30 variant would go on sale later in the year, the company backtracked in March, announcing it would pull the entry-level electric SUV from its lineup altogether, blaming “market conditions and financial factors.”
Rezende told reporters during a media roundtable (via TheVerge) on Monday that the decision was not solely due to the added costs of the Trump Administration’s tariffs, but also because Volvo is gearing up to launch a new EV in 2027 that will replace the EX30 in its lineup.
The new EV may not be quite as cheap as the $35,000 EX30, but its price point will be “very similar, I would say,” Renzende confirmed.
“It’s going to be an EV that will deliver a lot of good things in a bigger space, but it will be also fun to drive, I can promise you,” he added. Outside of that, little details were revealed about the upcoming low-cost EV. We expect more details soon, as this is the first mention of the mysterious new model.
While the EX30 had its problems when it first launched, it was still a great choice (check out our review of it) as a smaller, affordable everyday vehicle, and the company fixed most of them through software updates.
In the meantime, Volvo is betting on the new EX60, its most advanced EV yet, to help revamp the brand in the US.
Volvo opened orders for the 2027 EX60 on Monday, starting at $58,400 for the base P6 Plus model with a driving range of up to 307 miles.
The top-spec EX60 P12 AWD will go on sale later this year with an EPA-estimated driving range of up to 400 miles, which is more than any current Volvo. Based on the 800V SPA3 platform, Volvo said the EX60 can add up to 173 miles in 19 minutes with a peak charging rate of 370 kW.
Company executives also hinted that it would build a larger SUV geared toward families at its Charleston, South Carolina, plant. However, that will likely be offered in multiple powertrains as Volvo already offers the all-electric EX90 SUV.
Electrek’s Take
The EX30 was set to become the affordable electric SUV Volvo wanted to offer in the US, but the Trump Administration’s policy changes threw a wrench in its plans.
It’s a smart decision for Volvo to double down on the entry-level segment, as that’s what buyers are looking for. Yes, even in the US.
In the first quarter of 2026, Toyota’s updated bZ electric SUV, starting at $34,900, was the third-best-selling EV in the US, trailing only the Tesla Model Y and Model 3.
The Hyundai IONIQ 5 and Chevrolet Equinox EV ranked fourth and fifth, respectively, both starting around $35,000.
Would you buy an electric Volvo for around $35,000 over the Tesla Model Y, Toyota bZ, Hyundai IONIQ 5, or Chevy Equinox EV? Let us know your thoughts in the comments.
With the new models on the way, Volvo is offering a purchase allowance of up to $7,500 on its current EV lineup and 0% APR financing to clear inventory. You can use the links below to find local offers and available Volvo EX90, EX40, and EX30 models near you.
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